Actuality of Google Reviews
As we have seen, the decision for a company is primarily influenced by the reviews and the number of reviews. However, before these factors are taken into account, consumers also consider another point when considering ratings: The timeliness…
One study found that consumers follow a certain method when reading Google reviews. Most people examine the latest reviews, focusing on both critical and positive reviews. Operators like Google have already recognized this consumer habit and provide users with appropriate filters.
HOW IMPORTANT IS THE ACTUALITY OF REVIEWS FOR THE USER?
When people read reviews, follow an appropriate pattern. For most people, topicality is the most important aspect. This is followed by a targeted search for negative reviews and positive reviews.
How up-to-date must a REview be?
How new is new enough for consumers? 86% of consumers stated that online reviews that are older than 3 months are no longer relevant to their purchase decision. 40% of consumers were only interested in reviews that were submitted within the last 2 weeks. Compared to the previous year, this is an increase of 22%! Especially the target group of 18-34 year olds only consider ratings that are not older than two weeks in their decision making. The strong increase in the number of consumers expecting current reviews shows once again that companies must actively take care of the generation of reviews to support customers in their decision making.